The Challenge
Develop and execute a consistent social media strategy for Prof. Dr. Aylin İlden Koçkar to strengthen her professional presence, engage her audience, and communicate her expertise in psychology across platforms.
- Create a recognizable visual identity and content style that reflects her professional brand.
- Increase reach and engagement while maintaining a tone of empathy and credibility.
- Plan and schedule posts to ensure consistent visibility without overposting.
- Incorporate educational, informative, and interactive content to build trust with the audience.
- Monitor performance analytics to guide content adjustments and growth strategies.
The Solution
Kreis Digital provided full-service social media management for Prof. Dr. Aylin İlden Koçkar, from content planning to publishing and performance optimization. The approach combined professional branding with audience-focused content to drive meaningful engagement.
- Developed a cohesive visual identity including branded templates and post layouts.
- Created a monthly content calendar balancing educational posts, tips, and audience interaction prompts.
- Designed and published posts in a style consistent with the psychology field’s professional standards.
- Implemented targeted hashtags and captions to improve discoverability.
- Monitored analytics to refine posting times, formats, and content types for maximum engagement.
- Maintained consistent posting frequency to build a loyal and engaged audience.
